It seemed like a typical wedding reception as about 90 friends raised their glasses because the 36-year-old groom’s labor inspector toasted a toast.

Nonetheless, on the wedding, which passed off within the early afternoon of April 29 in Happo-en in Tokyo’s Minato district, glasses had been stuffed with non-alcoholic champagne.

The venue first ready to serve the standard beer, sake, wine, and different drinks that wedding friends normally drink.

However after the 17-day state of emergency was imposed on Tokyo and three different prefectures on April 25, wedding venues within the capital had been requested to cease serving and shut their doorways till eight p.m.

On the suggestion of the operator, the newly wed couple determined to modify all drinks to non-alcoholic variations.

The newlyweds set the date of their wedding final summer time and anticipated the pandemic to be below management by spring 2021.

“We chosen the drinks ourselves and paid consideration to how properly they go along with the meal. So we considered serving non-alcoholic drinks that might additionally go along with the menu, ”says the 31-year-old bride.

Alcohol-free wedding events have gotten the brand new norm as many venues battle to outlive the brand new coronavirus pandemic and pressure their operators to adapt.

The measure goals to fulfill requests to cease consuming alcohol in areas the place a state of emergency or pre-emergency measures are imposed.

Whereas gentle drinks are properly obtained by friends, members of the wedding business say they’re attempting arduous to seek out methods to maintain their enterprise going.

On the ceremony on April 29th at Happo-en, tThe operator supplied the absolute best service within the sudden circumstances. Along with the preparation of particular non-alcoholic cocktails with syrups of their theme colours, non-alcoholic sake and different drinks had been additionally ordered.

The operator obtained constructive suggestions from friends who stated that they had the chance to strive all kinds of drinks, regardless that a few of them did not like alcohol.

“With out the coronavirus pandemic, this wedding ceremony wouldn’t have been doable. It turned a novel ceremony that can stay unforgettable,” stated the groom.

In keeping with Happo-en, between 29.

Of those, round 10 % postponed their appointments. Nonetheless, the remainder determined to take thorough an infection prevention measures and serve gentle drinks in an effort to maintain their wedding banquets as deliberate.

Happo-en has applied a celebration schedule to supply an enriched collection of gentle drinks. Workers are busy securing drinks, putting bulk orders at liquor shops, and shopping for further drinks from supermarkets to make up for bottlenecks.


Members of the wedding business are attempting their greatest to prepare wedding banquets as they face monetary hardship within the face of the coronavirus pandemic.

In keeping with the Bridal Institutional Affiliation, the market is 1.four trillion yen ($ 12.eight billion) yearly, together with the price of banqueting.

It estimates the business’s gross sales had been round 450 billion yen in March 2021, and misplaced practically 1 trillion yen.

At a mean price of about 3.6 million yen for a wedding ceremony and banquet, the affiliation stated at the least 200,000 {couples} have been compelled to postpone their wedding or undergo different setbacks.

The business was significantly arduous hit in Could of final yr when the primary state of emergency was declared nationwide. Gross sales had been down about 98 % year-over-year, with an estimated lower of about 129 billion yen.

The affiliation added that the business misplaced round 42 billion yen between January and March this yr when the second state of emergency went into impact in Tokyo, Osaka and different prefectures.

Tokyo and different prefectural officers additionally urged wedding venues to cease karaoke machines and shut their shops at eight p.m. to keep away from the 3Cs (restricted and crowded areas and shut contact with others). Additionally they made different requests, together with requests to finish wedding occasions inside 90 minutes and restrict the variety of friends to 50 or the whole variety of attendees to as much as 50 % of a venue’s capability.

Business members share a powerful sense of disaster.

Earlier than the current emergency was declared, business officers visited the prime minister’s workplace on April 23 to induce the federal government to not ban wedding ceremonies.

“All of us now wish to discover a companion with whom we are able to construct a powerful bond,” stated well-known bridal designer Yumi Katsura, who additionally attended the assembly. “We’ll rack our brains to seek out methods to forestall coronavirus infections, even in humble ceremonies.”


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