There are numerous advertising methods utilized by wedding photographers, however referrals are key in advertising your wedding images. When beginning or rising your small business you may doubtless should implement a wide range of advertising strategies. As you fine-tune your course of it turns into simple to see the worth of referrals.

This text will stroll you thru why I believe that referral advertising is an effective way to not solely convey your small business extra leads for much less cash however to convey you the best sorts of leads. For instance, our reserving price is increased from referrals than every other advertising supply. Moreover, our greatest shoppers all the time appear to come back from our greatest shoppers, distributors, or venues.

I’ve been a full-time wedding photographer as half of a husband and spouse workforce for over a decade and due to this fact have tried quite a few advertising strategies to make sure I e-book sufficient weddings yr after yr. Let me inform you why referrals are so necessary.

Referrals Imply You are Getting the Proper Form of Shoppers

First, let’s discuss what I imply by referral advertising bringing us the best sorts of leads. What I am referring to is that when a pair loves our work and our type they usually refer us to their buddy who has related style, chances are high that couple goes to like our work too. Equally, if we work nicely at a sure venue and that venue attracts a sure shopper then these shoppers are going to be a very good match for us.

In terms of discovering shoppers it’s not all the time about simply discovering a lot of shoppers. It’s turning into more and more necessary to search out shoppers which are a very good match for you and your small business. You need {couples} that love your work, type, and character.

Referrals from {Couples}

To start, when a pair finds your wedding images enterprise by means of a suggestion from a buddy, they’re extra prone to belief that buddy than from studying fifty 5-star Google evaluations from strangers. That is the explanation our reserving price from referrals is so robust. If the couple has seen our work and obtained a private glowing evaluation, they’ve typically already determined to work with us and all we have to do is shut the deal.

The one factor higher than a direct referral from a buddy is when a pair has seen us in motion at a buddy’s wedding. Meaning they’ve the glowing evaluation from their buddy, have seen examples of our work, and have additionally seen our personalities in motion. By the point they’re engaged and planning their wedding they’re bought on our images so I haven’t got to do a lot persuading.

As a husband and spouse workforce particularly, we create a sure vibe and reference to our {couples} from the very first time they see our work and our model. One of the best ways to search out extra supreme shoppers is to take the best shoppers you have already got and discover extra folks like that. It may be a whole lot of work to construct a model and begin attracting {couples} that suit your goal market and referrals assist construct on that course of.

Let’s take it one step additional. Not solely is it simpler to e-book {couples} which are already bought on our wedding images type however these {couples} additionally belief us and worth us extra. In case you’ve had each experiences you may know that being valued and trusted is a big bolster to your creativity.

Referrals from distributors

After referrals from pals or relations come referrals from distributors corresponding to planners and venues. You’ll be able to attempt to get referrals from all kinds of distributors however I’ve discovered that the couple books typically the venue first and the planner (in the event that they’re having one) second. Subsequently, these are the folks that may cross your identify alongside to a potential bride and groom.

Typically venues, for instance, will give a pair their most popular vendor checklist which is principally an inventory of distributors that they like working with. If the couple hasn’t already accomplished analysis on wedding photographers they may lookup the photographers on that checklist. This shortly solves one of many greatest questions in advertising which is, how do I make it in order that {couples} that want my providers discover me?

A pair that has booked a wedding venue goes to be searching for a wedding photographer subsequent. Which means they’re ripe and able to e-book with you. That immediacy is totally different from somebody who’s simply performing some Pinterest board creation to get concepts for his or her wedding which they could not also have a date for but.

One other benefit of the venue vendor checklist is that many {couples} wish to see your pictures from the venue the place they’re getting married in order that they’ll visualize what their pictures would possibly appear like. When you and I do know which you can and will be capable to shoot any venue, the bride sees a bonus to a photographer who has labored at their venue earlier than.

Referrals are free advertising

Advertising and marketing can imply every little thing from having a web site to using paid promoting. With a small enterprise like wedding images, it is necessary to maintain your overhead low. The decrease your overhead the upper your earnings.

When you consider your total advertising technique you may see that there are some parts that you will make use of that may merely price you time corresponding to posting on social media. There shall be different ones that price you cash corresponding to should you do any paid promoting to indicate up in a google search. Others will price you each money and time.

What do referrals price you? The price of referrals is absolutely negligible as a result of all it prices is so that you can serve your shoppers nicely. In case you present an amazing shopper expertise and do high quality work, referrals are free.

It is exhausting to ask your shoppers for referrals as a result of they could not know anybody searching for a photographer at this very second however you possibly can inform them that you simply recognize referrals. It is likely to be one thing they won’t take into consideration however should you point out it they’re going to have it on the highest of their thoughts. One thing you possibly can ask for is a evaluation, which by no means harm both.

Referrals Enhance as Your Enterprise Grows

Referrals improve as your small business grows. The extra years you are in enterprise the extra potential referrals you’ve. Typically it would take just a few years for that bridesmaid you linked with to be prepared to rent you however we discover that our referral base grows and has been an amazing supply of labor.

For us, social media is much less about discovering new potential shoppers and extra about staying prime of thoughts for our previous shoppers in order that we are able to get these referrals. Greater than as soon as we have had somebody begin following us after seeing our pictures of her buddy after which attain out to us years later. We view our e-newsletter the identical manner and attempt to proceed to offer worth to our previous shoppers.

One of many hardest issues about wedding images is that we’ve to search out new shoppers yearly. The place the portrait photographer might need repeat prospects, each considered one of our prospects is new. Nonetheless, we are able to flatten that steep acquisition curve by using our shopper base, holding in contact, and constructing a neighborhood.

Methods to Get Referrals for Wedding Images

Under is a evaluation of sensible and tangible methods to get referrals for wedding images.

  1. Serve your shoppers nicely in order that they need to inform everybody about you, which means each doing nice work and creating an amazing shopper expertise.
  2. Make it simple on your shoppers to share your pictures and tag your small business on social media so their pals know who took their superior pictures.
  3. Reveal pleasure and professionalism with everybody on the wedding day, you by no means know who simply obtained engaged and goes to be searching for a pleasant and personable photographer.
  4. Be enjoyable, skilled, and simple to work with in order that different distributors cross your identify alongside.
  5. Ship pictures to the venue for their very own advertising functions so that they will need you again.
  6. Communicate and keep on prime of thoughts together with your previous shoppers.

A Word on Shopper Expertise

We all the time say that serving your shoppers nicely will serve you nicely. That is twofold. It implies that should you serve your shoppers nicely you because the photographer can have a greater expertise and create higher work and in addition that your shoppers shall be extra prone to refer you to their pals.

Mainly, service is not essentially selfless. Positive, service means being compassionate and empathetic however very similar to the very best waiters get the very best ideas the very best photographers have the very best shoppers. In case you’re form and loving you are extra prone to get that in return.

In terms of creating an amazing shopper expertise there are a whole lot of methods to do that. You would possibly think about one thing tangible like a shopper reward or simply bringing a chilled presence on the wedding day. Shopper expertise would possibly imply luxurious or laid-back and approachable relying in your supreme shopper so it is price pondering by means of the kind of expertise you need to create on your {couples}.


In conclusion, referrals are key in advertising your wedding images for a wide range of causes. Referrals typically have a excessive reserving price, they’re cheap so far as leads are involved, they usually imply drawing in additional of the best shoppers. You’ll be able to combine referrals into your advertising plan by creating an unimaginable shopper expertise and dealing nicely with different distributors.

Referrals could seem much less predictable or trackable than different advertising strategies however they’re key. We love when our shoppers are followers of our work as a result of not solely is it simpler to e-book these weddings however these {couples} belief us. Having belief with our shoppers is an enormous a part of having the ability to do our greatest work.

Concerning the creator: Brenda Bergreen is a Colorado wedding photographer, videographer, yoga instructor, and author who works alongside her husband at Bergreen Images. With their mission and mantra “love. adventurously.” they’re devoted to telling adventurous tales in lovely locations.

Picture credit: Pictures by Brenda Bergreen

Why Referrals Are Key in Marketing Your Wedding Photography


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