June 18, 2021 3:02 p.m.

Jamie Perez

Posted on June 18, 2021 3:02 PM

Updated June 18, 2021 6:21 PM

MADISON, Wisconsin – Hundreds of weddings were postponed in 2020 due to the pandemic. Madison wedding venues are seeing a surge in demand this year as things return to normal.

“It was absolutely crazy. I’m really grateful for how busy it was, but it was almost overnight in business terms, ”said Jackie Hibbard of Event Essentials.

Hibbard, who has been with Event Essentials for eight years, said the pandemic gave her a nice break from the chaos of wedding preparations. But now that she is back in business, her daily work is higher than ever. This weekend alone, she said her company was doing “200, if not more”.

The Madison Concourse Hotel and the governor’s club catering director Julie Woodward said they are also seeing an increase in wedding bookings due to the postponed dates due to the pandemic. Woodward said of all weddings scheduled for 2020, “95% of those had to reschedule because they couldn’t have the meeting they wanted their wedding to be. Five percent of them have arranged their date and they had a small wedding with 10 people. “

Woodward said people can usually book nine to twelve months to get a desired wedding date, but now a lot of people wait at least 18 months.

Hibbard said, “I’ve heard from several people that vendors are booking out at this point for 2022-2023.” She added that some couples are still waiting to postpone their appointment as we are not fully behind the pandemic .

“We saw a trend with people waiting to place orders just for fear of another surge,” said Hibbard.

Monona Terrace in Madison is also seeing an increase in booked wedding dates this year and next.

In a statement, Community and Public Relations Manager Kristen Durst wrote: “Our wedding business is doing well Monona terrace, we have three weddings this weekend alone! For 2021 we have a total of 46 weddings, which corresponds to a normal non-pandemic year. Eighteen of these weddings have been postponed because of the pandemic. Brides can keep our place, and often do so up to 18 months in advance. Usually we move out for a year. “

Hibbard and Woodward suggest that couples planning their wedding now should call the venue first to pick a date sooner rather than later.


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