3:00 p.m. January 23, 2022

The proprietor of a bridal store in Upminster thanked frontline staff by promoting them wedding clothes at a really low value throughout the pandemic.

Cassandra Williams has owned Bella Sposa in Upminster for 5 years, the place clients can store by appointment solely.

She describes her boutique, which options designer wedding, bridesmaid and flower woman clothes and equipment, as “unique and glamorous” with the “wow issue.”

However throughout the pandemic, Cassandra overtly admits it is troublesome having to shut her store amid the a number of lockdowns.

She mentioned: “It was robust from a enterprise perspective, but additionally mentally.”

It is “heartbreaking,” she mentioned, to see so many {couples} postpone their weddings.

To offer again, Bella Sposa gave away 30 wedding clothes for £50 to Blue Mild Card holders, which can be found to NHS, Ambulance, Social Care and Armed Forces staff.

Cassandra mentioned, “As a luxurious bridal boutique, we like to supply brides one thing completely different.”

A brand new purpose to rejoice within the retailer was the arrival of latest collections.

“We have turn into Pronovias Platinum Companions, which may be very thrilling, and we have additionally been awarded a contract for Vera Wang’s wedding clothes,” mentioned Cassandra.

Pronovias is a world main luxurious bridal model with a retailer on New Bond Avenue.

“Vera Wang is part of Pronovias and though it has been very troublesome as a result of lockdown I used to be so shocked once I was advised I may have Vera Wang in my boutique and I’m nonetheless shocked.”

Cassandra added: “When clients hear the title Vera Wang, they count on to pay upwards of £5,000. So after they see them beginning at just below £2,000 they’re very joyful.”

Referring to the boutique’s area of interest, Cassandra, who with the assistance of her crew selects all clothes which are in inventory, mentioned listening to her clients to ensure she understands them means she will inventory gadgets that “excellent for them”.

She added: “It was as soon as my dream to personal a enterprise like Bella Sposa and now my dream is my actuality.

“The boutique attracts clients from everywhere in the world, from Scotland to Holland and Dubai, and that is due to the manufacturers we inventory.”


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