After more than a year of canceled or minimized ceremonies, we are looking forward to the return of weddings for the time being.

The pandemic was tough for brides and grooms-to-be: According to Bridebook’s 2021 wedding report, 65% of couples had to postpone their weddings at least once.

This has also shaped wedding dress styles. Ally Voss, who founded bridal brand Clover London in 2020, says, “The way we shop today is different than it was a year or two ago.” Voss suggests that the focus now is more on sustainable brands, lower prices and simpler styles, as many brides emerged from Covid, “with a really different perception of what is important in life”.

Many couples will have two weddings – a smaller ceremony if restrictions exist and a larger party at a later date to celebrate with all of their friends and family.

“When you have two weddings, you have two dresses,” says Voss. “Obviously, you’d be looking for something a little cheaper than spending a ton of money on one or two.” Since many people are financially affected as a result of the pandemic, cheaper options are likely to be sought.

While we are hopefully looking forward to more weddings this year, there is still great uncertainty about how this will affect – ceremonies could still be reduced or canceled due to Covid-related restrictions and brides need to be prepared for any eventuality. Because of this, Voss predicts that clothing styles will be mistaken for simplicity.

“Everyone plans for the unknown,” she explains. “So in order to buy a dress for a marquee wedding with 150 people, many brides would choose a large statement dress, a long veil, a large train. Not sure if you are going to have that big marquee wedding, so would you spend the same amount or consider something smaller and simpler to reflect the low key nature of your wedding ceremony? ”

Of course, Voss accepts that some brides want this big, princess-style dress no matter what. But ultimately, their advice is: “Never lose sight of your budget. It’s so important not to necessarily get carried away with all the magic of being a bride. ”

If you’re looking for a chic dress that will meet the needs of a pandemic bride, these brands won’t cost the world:

For modern elegance: Clover London

Clover London ( was born out of Voss’ difficult hunt for her own wedding dress. She got married within six months, didn’t want to spend ridiculous amounts of money, but still wanted to feel like a bride – and realized that there weren’t many options out there.

“It felt like a white room, sorry for the pun that could be filled,” says Voss. “Four years later, during Covid, I finally gathered the courage to get things moving. Clover is an affordable bridal brand made in London from 100% silk – everything is as sustainable as possible and all of my manufacturers are local. “All dresses are made to order, with Voss saying,” The dresses are meant for brides, not trash cans. ”

Clover London Sweet Pea wedding dress, £ 1,000

For the boho bride: ASOS Bridal

If you want to create a relaxed, unconventional atmosphere for your wedding, you have come to the right place at ASOS ( There is a wide variety of styles with lots of long sleeved dresses dripping in lace.

ASOS Edition Grace Lace Crop Top Wedding Dress, £ 120

For the vintage lover: RIXO Cult

Favorite fashion brand RIXO ( presented their first bridal collection at London Fashion Week in February. The 26-piece collection is a mix of traditional dresses and more modern outfits (including a desirable white overalls) – all with a distinctly vintage look.

RIXO Frankie silk jumpsuit, £ 675

For the sake of simplicity: monsoons

Monsoon ( has some of the best wedding dresses on the high street – and this season the brand has whetted the appetite for simple and timeless wedding dresses without anything too chubby.

Monsoon Deja square neck ivory wedding dress, € 332

For great plus-size options: Coast

Coast has a special plus size range with sizes up to UK 26 so curvy brides don’t have to miss out on the trendiest wedding dresses on the main street. It’s also a gold mine for bridesmaid dresses.

Coast Curve embroidered long-sleeved ivory maxi dress, € 156 (was € 209)


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