Generally, when you think of medium format cameras, you don’t think that they work fast enough to meet the demands of wedding photography. On the other hand, the Fujifilm GFX 100 is not a normal medium format camera. This great video describes how well it works for wedding photography.

This excellent video brought to you by John Branch IV Photography explains how to use the Fujifilm GFX 100 camera for wedding photos. Without a doubt, the GFX 100 is an absolutely stunning camera that has revolutionized medium format in a number of ways, including more advanced autofocus that can handle a much wider range of situations. The most revolutionary offer was of course the price, which clearly undercut the traditional price level in the medium format. Still, wedding photography can be in great demand for a camera, and wedding photographers often prefer high-level cameras that provide consistently good performance, especially since there is no overlap in the genre. A big advantage, however, is that with such a high resolution you can have a variety of cropping and composing options, and even reduce the number of lenses to carry. Check out the video above for the full overview.


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