Refinery 29 UK

Make Up for Ever is back in the UK – everything you need to know is here

A few years ago, Make Up For Ever was the brand that all trusted beauty experts were obsessed with. Makeup artists talked about the products at shoots or backstage at London Fashion Week, and it was impossible to find a beauty lover who didn’t own the HD Foundation or a range of the iconic eyeliners. The brand’s iconic status meant it could keep up with Urban Decay and benefit cosmetics thanks to its Instagram-worthy packaging, durable formulas, and impressive color palettes. If you’ve been a huge fan too, you’ll know the brand suddenly fell off the radar, much to the horror of beauty lovers everywhere. Excitingly, Make Up For Ever is finally back in the UK and it’s bigger and better than ever. Now exclusively at Feelunique, you can buy over 300 Make Up For Ever products, from eyeliner to lipstick to beauty tools like makeup brushes and sponges. The brand’s Ultra HD face range has also undergone a transformation and now delivers even better results in 50 different colors, while a number of new colors have been added to the eyeliner collection. Sarah Miles, CEO of Feelunique, said of the much anticipated relaunch of Make Up For Ever in the UK: “We are very excited to be working with Make Up For Ever to bring this iconic brand back to the UK. Make Up For Ever is known for their Innovation High performance products developed in collaboration with professional makeup artists and an inclusive, high performing approach. They really offer something different that we love to share with our customers. “Click Ahead for the Best Make Up For Ever Products of a Beauty Editors would buy. Refinery29’s selection is editorially and independently selected – we only offer items we love! As part of our business model, we work with affiliated companies. If you buy something directly from a link on this article, we may earn a small commission. Transparency is important to us at Refinery29. If you have any questions, please contact us. Makeup artists can’t imagine their kit without this foundation they love for the believable glow. Medium coverage gives the skin a soft finish that blurs imperfections and discoloration without making them look or feel heavy. The HD concealer is also a must. Makeup for Ever Ultra HD Invisible Cover Foundation, $, available at FeelUniqueTikTokers is featured all over this fast-absorbing face primer to keep the foundation looking seamless, moist and smoothed onto dry skin. Make Up for Every 1-Step Hydra Booster Primer, $, Available at FeelUniqueThis powder is the stuff of beauty legend. It puts makeup on without drying out your skin (that will be the hyaluronic acid moisturizing it) and is so light that only you know you’re wearing it. Make Up For Ever Ultra HD Microfinishing Pressed Powder, $, available at FeelUniqueFrom nude to Korallenrot, in the Rouge Artist lipstick collection there are 41 shades to choose from. The formula is creamy and moisturizing, but dries out dull and really stays in place. Make Up For Ever Rouge Fine Tip Artist Lipstick, $, available at FeelUnique The soft but sturdy foam tip makes the winged eyeliner lightweight, whether you like a dramatic streak or prefer something a bit simpler. Make Up For Ever Graphic Liner, $, available at FeelUniqueVitamin E, and jojoba wax make this lip liner moisturizing enough to be worn on its own. The color payoff is also brilliant. Make Up For Ever Aqua Lip Waterproof Lip Liner Pencil made from light rosewood, $, available at FeelUniqueReviewers Rate Make Up For Ever’s eyeshadow pots for their intense pigmentation and endurance. A little is enough to create a bold look with no fallout. Get ready for Ever Star Lit Powder in Copper, $, available at FeelUniqueLike What do you see? How about a little more R29 grade, right here? Yes, Trinny London is really worth the beauty. HypeL’Oréal x Elie Saab makeup is affordable luxury. Bold but simple makeup trends to try after your lockdown


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