As optimism creeps into our collective consciousness, it also seems to infiltrate the bridal market, as short wedding dresses have a moment. After canceled large weddings, postponed town hall ceremonies and downsized receptions, one could have assumed that the bridal landscape would look subdued until summer 2021. Far from it. Despite persistent restrictions, the couples prepare for the preparations and prepare to finally say “I’ll do” on the wedding days they have dreamed of. Fashion plays a crucial role in this newfound optimism, with the overall theme of bridal research tending towards fun rather than traditional.
“After a year of uncertainty, we are forecasting a significant shift towards party attire and maximalism, as brides, grooms and guests will make the most of finally being able to celebrate great moments in life in person,” says Morgane Le Caer, content director of global Fashion shopping platform Lyst. “With stunning dresses, bold suits, eye-catching accessories and high heels back on everyone’s wish list, it becomes clear that 2021 will be the year of the Zoom wedding, when 2020 will be the year of the successor) party back. “
Accordingly, brides look for looks that are full of personality versus traditional confectionery, including short wedding dresses.
Search for mini wedding dresses is up 170%, embellished pants are up 37%, and rhinestone heels, up 31%, are currently the most popular style of walking down the aisle. The grooms feel encouraged too. Since Dan Levy wore a Thom Browne groom skirt suit when David Rose wore a Thom Browne groom skirt suit in the Schitt’s Creek finals on his wedding day, searches for “men’s wedding skirts” have increased 26% year over year.
Of course, Bridgerton, the bodice-tearing drama that hit the nation in December, played a role in the endlessly romantic ending of the bridal market. The demand for corsets has increased 291% since last year, while adorned headwear has seen a 156% increase. Next, we’ll hear that spoons are the wedding favor of choice.
This fabulous OTT fashion is counteracted by the new accessory that captures the scene: the face mask. “Bride”, “Wedding” and “Matching” face covers combined have generated over 30,000 searches per month as guests look for fancier options than medical masks. But even the hunt for discreet PPE can’t dampen the mood of those who signed up for an IRL event this summer looking for fashionable alternatives to celebrate their friends’ reunion. With the online search for wedding attire nearly quadrupled from year to year, expect some additional looks worthy of a special wedding this season. Three words: bring. It. On.
This story originally appeared in UK Vogue.