January 14, 2022 – 12:01 GMT

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The wedding trade and sustainability have not at all times gone hand-in-hand, however one bridal model is doing its half to alter that with a intelligent new idea that goals to offer wedding attire a second life.

GALLERY: Celeb Brides Who Restyled Their Wedding Attire

Pronovias, the designer of alternative Pippa Middleton for her second wedding gown, she is launching Second Life, a choice of attire successfully redesigned by Alessandra Rinaudo, the agency’s Chief Inventive Director, to be worn lengthy after the wedding.

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The primary launch is a choice of 50 lovely wedding attire, all of which may be returned to pick Pronovias shops after their wedding, the place they are going to be remodeled into one other gown to put on for a celebration, wedding anniversary or every other big day further prices.

Every gown has its personal bespoke alteration choices together with shortening the size, eradicating sleeves and including belts, straps and sashes to create an entire new look.

Pronovias launched the Second Life assortment to permit brides to re-wear their wedding attire

The gathering presents a terrific resolution for brides who desire a extra sustainable wedding gown or the flexibility to put on their gown greater than as soon as with out having to decide on a second-hand gown.

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Take the Tyson gown, for instance, a long-sleeved romantic gown that would not look misplaced at Coachella as soon as altered. Or the Agnes, a surprising, minimalist wedding gown that you will put on to cocktail events and particular events for years to come back.

Atelier Pronovias Rosetti

The version at present consists of 50 attire

“It is a very modern undertaking as a result of we’re giving a brand new life to attire which can be historically worn solely as soon as,” defined Alessandra Rinaudo. “To see {that a} gown that we made with a lot love and dedication will endlessly be a part of a girl’s wardrobe makes me very, very completely satisfied.”

Pronovias has lengthy been a preferred alternative for celeb brides; Pippa Middleton’s second wedding gown was by the designer, as was the long-sleeved lace gown worn by US TV presenter Maria Menounos to her shock New 12 months’s Eve wedding in 2017. In the meantime, Jane The Virgin is an actress Gina Rodriguez wore a satin mermaid gown by Pronovias for her marriage to Joe LoCicero in Might 2019.

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