It is the gown your put on on “one of the best day of your life”.

However after the massive day, what do you do along with your wedding gown? Do you retain it as a sentimental memento within the wardrobe? Banish it to the attic with the mice? Promote ​​it? Hedge your bets and reserve it for subsequent time?

A bunch of ladies in Germany have provide you with the right answer.

They’ve arrange a pop-up retailer in Berlin the place girls can donate their previous wedding attire, that are then bought to boost cash for Ukraine. All proceeds from the brand new initiative, often known as Clothes for Ukrainego to organizations supporting girls within the war-torn nation.

It’s the newest in a string of people-led initiatives throughout Europe that help Ukrainians via unconventional means.

Some are sending used bikes to Ukraine, others promote artworks to get funds, and a few, within the UK metropolis of Worcester, have been just lately advised to cease donating pole dancing attire and slippers with claws.

“Donate your used gown. Or come to the public sale to seek out your future gown.”

Clothes for Ukraine is the brainchild of Anna Saraste, a Finnish journalist residing in Berlin.

Having already donated cash to organizations supporting Ukraine, she got here up with the concept this summer time, believing extra was to be carried out.

“I used to be going via my closet and finding out various things and I got here throughout my wedding gown as soon as extra. And that is once I determined, okay, this gown must go,” Saraste says.

“I may promote that and provides the cash to Ukraine. That is nice. And possibly I’ve some buddies who additionally wish to promote the attire. Let’s do it collectively. And at this time, right here we stand with 90 attire.”

For Saraste, it was not troublesome or problematic to present away her wedding gown, usually one thing that folks cherish for its sentimental worth.

“To be trustworthy, it was not painful to let go of my gown,” she says. “It had been taking on area in my closet for a very long time and I actually needed to promote it, additionally nonetheless whereas it was in vogue. I had an exquisite wedding, I’ve stunning reminiscences, however I do not actually relive them by placing on that gown. I imply, I would not slot in that gown anymore both.”

A lot of the attire on the pop-up retailer within the German capital have been donated by people, however some additionally got here from wedding gown designers within the metropolis.

A number of attire are auctioned, others are bought immediately within the retailer in Berlin’s stylish Kreuzberg district, whereas many are put up on the market on-line.

One particular person shopping for a gown is Berlin native Laura Benedetti, who’s getting married subsequent 12 months in her hometown of Florence, Italy.

She got here throughout a web-based advert for Clothes for Ukraine, shortly after beginning her gown hunt.

“I simply discovered it on Fb,” says Benedetti. “I assumed it was factor to mix searching for a gown and in addition for motive, like spending for Ukraine.”

An excellent trigger, simply replicated

Whereas these in Berlin try to promote as many attire as doable, in addition they hope that folks in different cities and international locations will begin their very own teams.

“Properly, one concept that we might positively prefer to cross on from this motion is that it could possibly be simply replicated additionally elsewhere,” says Saraste.

“There are lots of girls who’ve, for giant cash, gotten a wedding gown and who by no means do something with it afterwards. And you can additionally accumulate these wedding attire and public sale them.”

The venture additionally includes some Ukrainian refugees who’ve fled the bombs and brutality of their nation to Germany.

One in every of these folks is Iryna Bielkina, a Enterprise Administration masters graduate from Kyiv, who devotes a few of her spare time to serving to out by modeling the attire.

“The factor is, wedding attire often value some huge cash and in case you are really presupposed to spend this type of cash, it’s a lot better that they’re for trigger than on your wardrobe,” she says.

All the cash generated from gross sales of the particular robes is shipped to 2 separate teams supporting girls in Ukraine.

Since Russia invaded Ukraine on 24 February, round 1,000,000 folks have moved from Ukraine to Germany. Some 70,000 have determined to remain within the German capital.

“The primary two months have been, in psychological phrases, a catastrophe,” says Bielkina. “However then you definately discover ways to stay with it. And warfare is sort of your background – the wallpaper.”

“I wouldn’t fit in that dress anymore”: Germans donate wedding dresses for Ukraine


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