• Ladies on TikTok usually go viral for filming themselves of their wedding attire.
  • Insider spoke to brides who acquired thousands and thousands of views sharing the tales behind their outfits.
  • They stated they have been completely happy they bought such a constructive response for sporting one thing distinctive.

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When 34-year-old Jennifer McCann bought married in September 2021, she determined to make her personal wedding costume with the stitching machine her father taught her easy methods to use when she was a little bit lady.

McCann struggled to discover a costume that she actually liked in shops, so she purchased a white corset, dyed it brown to match her pores and skin tone, and added appliques, lace, and different supplies to make it her personal.

A picture of Jennifer McCan and her husband.

Jennifer McCann went viral for making her personal wedding costume with a stitching machine.

Anthony Sealey

When she posted a TikTok displaying clips of the method, it acquired over 6 million views.

On TikTok, movies about weddings usually go viral and get constructive responses. Movies that use the hashtag “Wedding costume” have acquired a complete of 5.1 billion views, and movies utilizing the hashtag “wedding” have amassed greater than 49 billion views on the app.

One of the crucial common wedding video codecs on the platform includes brides sharing a wedding costume that’s “distinctive” and that folks have not seen earlier than, particularly as so many individuals share footage of their weddings on the platform.

Insider spoke to a few brides who went viral on TikTok as a result of their wedding attire have been praised for being completely different and particular. They defined that going viral in your wedding costume can add much more positivity to the day, permitting their self-expression and creativity to be appreciated by folks everywhere in the world.

In a single case, it even salvaged the reminiscence of the wedding for a bride going by a tough time.

The three girls assume their attire went viral for having a narrative viewers discovered to be uncommon

McCann uploaded her TikTok about making her personal costume on September 9, 2021, telling Insider she wished to encourage anybody in search of costume inspiration on TikTok, giving them a “increase of confidence to make theirs” as effectively.

A picture of McCann's wedding dress on the mannequin

McCann’s wedding costume as it’s within the means of being made.

Jennifer McCann

She stated she thinks it bought so many views as a result of, “It is so uncommon to see somebody who takes on such an enormous job comparable to making their very own wedding costume.”

The video additionally confirmed the “entire course of and the missteps,” such because the second McCann unintentionally turned her corset inexperienced as a substitute of brown, which she stated she thought made folks extra excited by watching the TikTok. “Everybody loves a ‘belief the method’ second.”

Mayura Kulkarni Tripathi, who relies in Detroit, additionally posted a wedding outfit video that went viral. Hers showcased the six completely different outfits she wore to her Hindu-Indian wedding.

Every of the primary 5 attire was for a distinct Hindu ceremony that made up the week-long wedding, and the sixth costume was a extra fashionable type lehenga, which is a skirt outfit worn at South Asian celebrations, for the reception.

Tripathi in a red lehenga on her wedding day.

The crimson lehenga Tripathi wore to her principal wedding ceremony. Pink is a well-liked coloration for some Hindu brides to put on.

Mayura Kulkarni Tripathi

Tripathi, 26, advised Insider she thinks her TikTok, which has 1.three million views, acquired plenty of consideration from American viewers who “haven’t been to a Hindu-Indian wedding.”

She stated that “seeing the varied outfits and ceremonies was undoubtedly one thing completely different,” for these viewers. Many commenters on the video stated they have been impressed by how stunning her Indian wedding appeared.

Isabella Rapp from Palm Seashore, Florida acquired 2.1 million views on a TikTok the place she confirmed herself sporting the identical wedding costume that her mom bought married in 31 years in the past.

“My mother preserved it hoping in the future her daughter may put on it,” she advised Insider, including, “Once I bought engaged we opened the field to have a enjoyable try-on session and I instantly knew it was the one.”

A picture of Isabella in the dress next to her mum

Rapp and her mom on her wedding day.


Rapp stored all the unique particulars on the costume, together with pearls and lace that have been imported from France, but in addition added a sleeker neckline and lining to present it a contemporary contact.

Commenters on the video have been surprised by the “timeless” costume and the actual fact it was additionally worn by Rapp’s mom. Rapp advised Insider that whereas at present’s wedding costume market is all about “labels and designers,” it’s so “uncommon it was to see a bride sporting their mother’s costume,” so she determined to showcase the outfit to her 14,000 TikTok followers.

A photo of Rapp's mother from her wedding.

Rapp’s mom, who bought married 31 years in the past, sporting the costume at her wedding

Isabella Rapp

The constructive suggestions helped make their weddings really feel much more particular

Rapp, who sometimes posts life-style and sweetness recommendations on TikTok, stated, “as a creator, it is at all times a dream in your content material to go viral, however particularly so when it is one thing so particular to you, like your wedding day!”

She added, “Social media may be stuffed with so many opinions and I feel I used to be simply so completely happy to see a lot positivity and love for the costume.”

Tripathi additionally advised Insider it felt good to obtain a lot appreciation for her costume and likewise her tradition, “As a bride, we spend so many days and hours choosing the proper outfit. It was thrilling to see so many individuals love the types I picked , and I additionally liked that I may showcase my background to so many individuals.”

Tripathi wearing a green lehenga

A inexperienced lehenga Tripathi wore to her “Mehendi” ceremony, which is when henna is utilized to the bride’s fingers and toes.

Mayura Kulkarni Tripathi

For one bride, going viral on TikTok helped her overcome a tough time

After McCann’s wedding day, the bride stated she “sunk right into a


” after having an argument along with her maid of honor.

“I could not even have a look at wedding footage with out feeling actually down and unhappy about the entire occasion. I used to be additionally very essential of my costume. I may simply see all of the errors and issues that I may have tweaked,” she stated.

Nevertheless, when her video went viral and he or she acquired a lot constructive suggestions, she advised Insider she was “capable of reclaim the narrative and see the wedding in a extra constructive mild.”

“It helped convey me out of a darkish place and I am extraordinarily grateful for that,” she stated.

For extra tales like this, try protection from Insider’s Digital Tradition workforce right here.

Brides Go Viral on TikTok for Unique Wedding Dresses


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