A 23-year-old bridal guide has gone viral on TikTok for posting movies that match Disney characters to various kinds of wedding attire in her Alabama retailer.

Lillie Ann Dawson, who has labored at Bella’s Bridal and Formal in Birmingham, Alabama for over a 12 months, posted a video with an on-screen caption that learn, “Wedding attire impressed by Disney princesses,” on February 9. It at present has 15 million TikTok views.

Within the video, Dawson edited a number of clips of herself attempting on totally different attire, with on-screen captions that matched a princess from a Disney movie, corresponding to Cinderella, Ariel, and Belle, to a wedding costume that appeared much like outfits the characters wore within the movies.

The bridal guide mentioned she determined to think about “what these characters may be like in actual life” in the event that they had been alive right this moment, and translate these concepts into trendy attire she had in her retailer as a approach to promote the enterprise on social media.

“I used to be scrolling on TikTok and got here throughout some wedding costume movies. I really like being artistic, and since Bella’s have loads of attire for me to do one thing cool with, I simply had to consider an unique thought to make the same video of my very own.”

As somebody with a Disney “obsession,” Dawson mentioned she was impressed to make the video by Disney movies that she loves. “There are these iconic Disney wedding scenes on the very finish of a lot of the motion pictures, however it’s solely a glimpse. So I assumed, what if we thought extra about what occurs after that glimpse, at what the wedding actually appears like.”

The video is now her most seen TikTok, and he or she posted a second model of it, together with extra Disney princesses within the video, on Might 19, receiving 2.2 million views, whereas most of her different movies have obtained a whole lot of hundreds of views every.

Dawson makes content material to problem stereotypes in regards to the ‘good’ wedding costume

Dawson has posted a number of different related movies, the place she matches attire within the retailer to characters from reveals and movies like “Bridgerton,” “Imply Women,” and “Into The Woods.” She additionally posted a video in March that was impressed by villains in Disney movies, corresponding to Cruella from “101 Dalmations” and Mom Gothel from “Tangled,” which at present has 2 million views.

She advised Insider she needed her content material to include as broad a variety of characters and attire as doable to mirror the various tastes and kinds that brides are likely to have.

“I feel social media has perpetuated this concept of ​​what an ideal wedding appears like,” mentioned Dawson, who instructed that many on-line adverts typically present a “slim girl” sporting a princess-style costume and resembling a “cake topper.”

Whereas some individuals need to put on a poofy, princess-style wedding costume, in line with Dawson, the guide additionally mentioned that “some brides are available in and say, ‘should you put me in a princess-style costume, I will likely be depressing.’ “

Dawson advised Insider she has included all types of wedding attire in her TikTok movies, together with black attire, purple attire, and conventional white attire, to indicate brides “that they do not have to be nervous to let your true character shine,” including , “You possibly can put on a costume that is not white, or that is quick, no matter you need.”

Since Dawson discovered success on TikTok together with her wedding costume movies, she advised Insider that many purchasers request to attempt on attire they’ve seen in her movies.

“I feel many companies are actually seeing the relevance of TikTok,” mentioned Dawson, who posts wedding costume content material on each her private account, which has 124,000 followers, and the Bella’s Bridal account, which has 3,600 followers.

She went on to say, “It is so particular if you’re working with a bride who’s seen what you have executed on-line on TikTok, and also you then get to do it for them in actual life.”

“I need each bride to have the expertise of discovering an outfit that makes her really feel like the very best model of herself, and that she deserves that fortunately ever after,” Dawson added.

For extra tales like this, take a look at protection from Insider’s Digital Tradition crew right here.

Alabama Bridal Consultant Matches Disney Princesses to Wedding Dresses

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