Lillie Ann Dawson is a bridal guide with 124,000 TikTok followers primarily based in Birmingham, Alabama.Lille Ann Dawson through TikTok

  • A bridal guide has gone viral on TikTok for matching Disney characters with wedding clothes.

  • Lillie Ann Dawson makes use of the wedding clothes in her Alabama retailer to movie promotional TikTok content material.

  • She informed Insider she desires to problem stereotypes in regards to the “good” wedding gown.

A 23-year-old bridal guide has gone viral on TikTok for posting movies that match Disney characters to several types of wedding clothes in her Alabama retailer.

Lillie Ann Dawson, who has labored at Bella’s Bridal and Formal in Birmingham, Alabama for over a 12 months, posted a video with an on-screen caption that learn, “Wedding clothes impressed by Disney princesses,” on February 9. It presently has 15 million TikTok views.

Within the video, Dawson edited a number of clips of herself attempting on totally different clothes, with on-screen captions that matched a princess from a Disney movie, equivalent to Cinderella, Ariel, and Belle, to a wedding gown that appeared much like outfits the characters wore within the movies.

The bridal guide mentioned she determined to think about “what these characters could be like in actual life” in the event that they have been alive in the present day, and translate these concepts into fashionable clothes she had in her retailer as a solution to promote the enterprise on social media.

“I used to be scrolling on TikTok and got here throughout some wedding gown movies. I like being inventive, and since Bella’s have loads of clothes for me to do one thing cool with, I simply had to consider an authentic concept to make an analogous video of my very own.”

As somebody with a Disney “obsession,” Dawson mentioned she was impressed to make the video by Disney movies that she loves. “There are these iconic Disney wedding scenes on the very finish of a lot of the motion pictures, but it surely’s solely a glimpse. So I assumed, what if we thought extra about what occurs after that glimpse, at what the wedding actually appears to be like like.”

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The video is now her most seen TikTok, and he or she posted a second model of it, together with extra Disney princesses within the video, on Could 19, receiving 2.2 million views, whereas most of her different movies have acquired lots of of hundreds of views every.

Dawson makes content material to problem stereotypes in regards to the ‘good’ wedding gown

Dawson has posted a number of different related movies, the place she matches clothes within the retailer to characters from reveals and movies like “Bridgerton,” “Imply Women,” and “Into The Woods.” She additionally posted a video in March that was impressed by villains in Disney movies, equivalent to Cruella from “101 Dalmations” and Mom Gothel from “Tangled,” which presently has 2 million views.

She informed Insider she needed her content material to include as broad a spread of characters and clothes as potential to replicate the varied tastes and types that brides are inclined to have.

“I believe social media has perpetuated this concept of ​​what an ideal wedding appears to be like like,” mentioned Dawson, who prompt that many on-line adverts usually present a “slim girl” sporting a princess-style gown and resembling a “cake topper.”

Whereas some folks need to put on a poofy, princess-style wedding gown, in accordance with Dawson, the guide additionally mentioned that “some brides are available and say, ‘when you put me in a princess-style gown, I might be depressing.’ “

Dawson informed Insider she has included every kind of wedding clothes in her TikTok movies, together with black clothes, crimson clothes, and conventional white clothes, to indicate brides “that they do not must be nervous to let your true persona shine,” including , “You may put on a gown that is not white, or that is quick, no matter you need.”

Since Dawson discovered success on TikTok along with her wedding gown movies, she informed Insider that many shoppers request to strive on clothes they’ve seen in her movies.

“I believe many companies at the moment are seeing the relevance of TikTok,” mentioned Dawson, who posts wedding gown content material on each her private account, which has 124,000 followers, and the Bella’s Bridal account, which has 3,600 followers.

She went on to say, “It is so particular if you’re working with a bride who’s seen what you have performed on-line on TikTok, and also you then get to do it for them in actual life.”

“I need each bride to have the expertise of discovering an outfit that makes her really feel like one of the best model of herself, and that she deserves that fortunately ever after,” Dawson added.

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A Disney-obsessed bridal consultant is matching wedding dresses to Disney characters to challenge preconceptions about how brides should look

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