According to Hitched, a wedding planning destination, searches for wedding dresses for pregnant women have increased by 80%.

Recent data from Hitched shows 71% of UK couples postponed their wedding due to the coronavirus pandemic. Many are now planning to tie the knot in late 2021 and beyond.

However, if you don’t want to postpone other life plans, like starting a family, many brides will be pregnant now for their big day. The wedding platform sees a 136% increased interest in the content of their maternity wedding.

The post-COVID baby boom has repeated itself across the bridal industry. Showrooms and designers confirm that the demand for maternity outfits has increased.

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Sharon Sever, Galia Lahav’s chief designer, said, “When COVID-19 started we were trying to predict how the market would behave. When we suggested seeing more pregnant brides, it sparked a laugh, but we didn’t know that this assumption would lead to it. ” come true.

“The pregnant bride trend is definitely on. Many brides prefer to hide it and speed up the creation of their dresses, but the women who choose their new status go out of their way to opt for a bridal look that will accentuate and complement the new bump. It’s almost like the new and beautiful accessory for brides after COVID. “

Sarah Allard, editor of Hitched, also reflecting on the emerging trend, adds, “It’s fantastic to see increased interest in maternity wedding styles and baby-friendly planning, especially as we get closer to normality and the possibility of larger weddings in June . As we know, the pandemic has resulted in so many different life plans being put on hold, including thousands of couples having to postpone their weddings.

“It is really positive to see that many of our couples have not been put off or pressured into making significant changes to their life plans. Our data suggests that brides who previously waited to get married before starting a family didn’t let a new date for their wedding deter them from taking the next step. We have a number of vendors selling beautiful maternity dresses for brides, bridesmaids and guests. Therefore, it is very encouraging to know that everyone can feel safe at ceremonies and receptions this summer and can do their best. “

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While wedding planning feels challenging, Hitched shares his top tips for couples to make their big day a breeze:

1. Plan ahead and don’t be afraid to ask for help. It is important that you let your wedding planner or advisor know as early as possible that you are pregnant for your wedding date so they can help you.

Pregnant brides need to divide their time and focus on two very important life milestones. We therefore recommend getting as much support as possible at your wedding so that you can focus on staying happy and healthy during your pregnancy.

2. Try to stay organized – With twice the number of tasks and appointments as usual, it’s important that you try to stay at the top of your to-do list. Make sure there are no conflicts between doctor appointments and meetings with your suppliers. It’s also good to check the travel time between different meeting locations to avoid the unnecessary stress of rushing between appointments.

3. Think Carefully When Choosing Your Wedding Dress – Remember that your body will change a lot on your amazing journey as a mother-to-be. When choosing your wedding dress, try to plan out the size you will be on the big day to make sure you are comfortable but also fabulous walking down the aisle.

When shopping for clothes, you can consider different silhouettes and fabrics. For example, A-line, empire line, or high waisted dresses are very flattering and popular maternity styles. Lighter fabrics like flowing silk, soft leotards, sleek chiffon, or elegant lace are great options as they are comfortable and will flow over your bump. We also recommend choosing a dress with lace up over a zipper so that last minute adjustments can be made easily.

4. Choose Comfortable Shoes – Choosing the right footwear is important for any bride as you will spend most of the day with your feet. However, pregnant brides should be extra careful when choosing a really comfortable pair of wedding shoes to avoid putting additional strain on your feet.

It’s also a good idea to sit down as often as possible throughout the wedding day. Make sure you have a couple of comfortable chairs ready so that your feet can take frequent breaks.

5. Consider Your Menu – Whatever your food options, remember that you need to consider what is recommended to be safe and unsafe during pregnancy. Talk to your chef or caterer and make sure to look out for charcuterie or pasteurized cheese. If you’re not sure, you might skip your menu altogether.

Drinks are another thing to consider too. We recommend choosing some fun non-alcoholic options for the day. You can even work with a mixologist to create your own cocktail and name it after something special, with an alcoholic version for guests to choose from.


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