According to Hitched, a wedding planning destination, searches for maternity bridal gowns have increased by 80%.

Recent data from Hitched shows that 71% of UK couples postponed their wedding due to the coronavirus pandemic, with many now planning to tie the knot in late 2021 and beyond.

But not wanting to postpone other life plans, like starting a family, means many brides are now pregnant for their big day as the wedding platform sees a 136% increased interest in their maternity wedding content.

The post-COVID-19 baby boom has been mirrored across the bridal industry, and showrooms and designers have confirmed that the demand for maternity outfits has increased.

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Sharon Sever, Head Designer at Galia Lahav, said, “When COVID-19 started we tried to foresee how the market would behave and come true.

“The ‘pregnant bride’ trend is definitely on. Many brides prefer to hide it and ask to expedite the creation of their dresses, but the women who choose to embrace their new status go all out and opt for a bridal look that accentuates and compliments the new belly. It’s almost like the new and beautiful accessory for post-COVID brides “.

Sarah Allard, Editor of Hitched, also reflects on the emerging trend, adding, “It’s fantastic to see interest in maternity wedding styles and baby-friendly planning have increased, especially as we get closer to normality and the possibility of larger weddings in June. As we know, the pandemic has resulted in so many different life plans being put on hold, including thousands of couples having to postpone their weddings.

“It is really positive to see that many of our couples have not been deterred or pressured into fundamentally changing their life plans. Our data suggests that postponing their wedding did not prevent brides waiting to marry before starting a family from taking the next step. We have a number of vendors selling beautiful maternity dresses for brides, bridesmaids and guests, so it’s really encouraging to know that everyone can feel confident and look good at ceremonies and receptions this summer. “

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While wedding planning may seem difficult with anticipation, Hitched shares his top tips for couples to make their big day a breeze:

1. Plan ahead and don’t be afraid to ask for help – It is important to let your wedding planner or advisor know as early as possible that you will become pregnant on your wedding date so they can help you.

Pregnant brides need to divide their time and focus on two very important life milestones. We therefore recommend getting as much support as possible at your wedding so that you can focus on staying happy and healthy during your pregnancy.

2. Try to stay organized – With twice the number of tasks and appointments as usual, it is important that you always stay on your to-do list. Make sure there are no conflicts between doctor appointments and meetings with your suppliers. It’s also good to check the travel time between different meeting locations to avoid unnecessary stress between appointments.

3. Think Carefully When Choosing Your Wedding Dress – Remember that your body will change a lot on your amazing journey as a mother-to-be. When choosing your wedding dress, try to plan for the size you will be on your big day so that you will feel comfortable but also fabulous as you walk through the altar.

You can consider different silhouettes and fabrics when shopping for clothes. A-line, empire line or high-waisted dresses, for example, are very flattering and popular maternity models. Lighter fabrics like flowing silk, soft jerseys, sleek chiffon, or elegant lace are great options as they are comfortable and flow down your stomach. We also recommend opting for a dress with a lace back over a zipper so that any last minute adjustments can be easily made.

4. Choose Comfortable Shoes – Choosing the right footwear is important for any bride as you will spend most of the day on your feet. However, pregnant brides should take extra care to choose a really comfortable pair of wedding shoes to avoid putting additional strain on their feet.

It’s also a good idea to make sure you sit down as often as possible during your wedding day, so have some comfortable chairs on hand to give your feet frequent breaks.

5. Consider Your Menu – Whatever your food options, remember that you need to consider what is recommended to be safe and unsafe during pregnancy. Talk to your chef or caterer and make sure you know about any charcuterie or pasteurized cheese – anything that you are not sure about is best left off your menu altogether.

Drinks are another thing to consider too. We suggest picking some fun non-alcoholic options for the day. You could even work with a mixologist to create your own bespoke mocktail and name it after something special, with an alcoholic version for guests to choose from.

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