Courtesy Mara Hoffman

Attitudes towards wedding dress shopping are changing rapidly. Even before the pandemic, many brides tended to take a more modern and sustainable approach – either to casual dresses they could wear again or cheaper alternatives rather than spending thousands on a dress they would wear only once. And over the year we’ve had, those changes have only accelerated. The pandemic has resulted in smaller weddings at the moment, but in a broader sense it has also encouraged brides to find their wedding dresses online and through virtual appointments.

“I think it’s fair to say that the pandemic has changed the way people shop, invest in certain aspects of their wedding, and manage planning,” said wedding designer Danielle Frankel.

For many, these changes have encouraged brides to opt for cheaper alternatives when choosing a wedding dress. If you want to keep costs down, there are more options than ever before. The main drag has entered the wedding market in the last few years while there are plenty of beautiful bridal designer dresses available that are priced below £ 1,000. It’s also useful to check out the sales and trunk shows for affordable clothing items that usually cost a lot more.

From H&M to Jacquemus, Cecile Bahnsen and Self-Portrait, we present 15 of the most beautiful and affordable wedding dresses you should consider for your big day.

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It’s hard to believe that this gorgeous lace ruffled hem and button detail dress is under the £ 1,000 price tag, but it does. If you are going for a romantic style, this is the perfect choice for you.

Dress, £ 726, Salon at Farfetch

Self portrait


With an A-list and plenty of royal fans, you can be confident that Self-Portrait is a great name for your wedding day – and this particular dress is a wonderful, elegant option. The tiered style features a detachable cape that can be removed after the ceremony. Underneath is a textured top that’s perfect for the party.

Dress, £ 315, self-portrait at My Theresa



If simplicity is your thing, be sure to check out the UK high street spot Whistles, whose bridal collection is all about this minimalist aesthetic. We love this square floor grazing design with details on the back of the top.

Dress, £ 499, whistle



Kitri is one of the best mid-range designers in the UK. So it was good news when the label decided to bring out a range of wedding dresses. Simple, elegant, and sophisticated, there are some great options in this edit if you want a nice dress but don’t want to break the budget.

Dress, £ 215, Kitri



Reformation is a great name for affordable wedding and bridesmaid dresses – and some of the brand’s regular ready-to-wear clothes work well for the bridal category too, like this cotton strap number that is perfect for a boho or beach wedding.

Dress, £ 300, Reformation at Farfetch

Vanessa Cocchiaro

If you’re looking for understated elegance, you won’t beat this sleeveless Vanessa Cocchiaro dress. With no fuss, this is a great option for the minimalist bride.

Dress, £ 385, Vanessa Cocchiaro at Net-a-Porter


The detail of Zimmermann’s summer dresses is what makes them so special. Ideal for a hot weather wedding. This is a ladylike version of the boho bride.

Dress, £ 960, Carpenter at MyTheresa


Don’t overlook the main street when it comes to wedding dresses. H&M has some great pieces that are cheap but definitely don’t look like that.

Dress, £ 120, H&M.

Rat & boa

We love this ruffled, vintage-inspired dress from Rat & Boa with an exquisite satin finish.

Dress, £ 275, Rat & Boa at Matches Fashion


Wedding dresses with cloak details have grown in popularity over the past few seasons, and it’s not hard to see why – they add an instant dose of drama to otherwise simple gowns.

Dress, £ 455, Halston at Net-a-Porter


Who doesn’t want to get married in the designer of the moment? Jacqemus’ fun and sexy dresses are just the thing to make an entrance on your big day.

Dress, £ 499, Jacquemus at MyTheresa

Self portrait

Self-Portrait’s dresses have been worn by pretty much every A-Lister, not to mention the kings who keep turning to the designer. Follow in her footsteps with this gorgeous embroidered white dress that is a lovely choice for any bride.

Dress, £ 450, selfie at Matches Fashion

Cecilie Bahnsen

Cecilie Bahnsen’s whimsical dresses have a real moment with their puff sleeves, ruffles and volumes – and would certainly be a stylish choice for a wedding.

Dress, £ 935, Cecile Bahnsen at MyTheresa


For some brides, perfect, silky panties just can’t be beat. If that’s what that’s what you are looking for, you couldn’t find the style more luxurious than this satin dress from Rosario.

Dress, £ 735, Rosario at Net-a-Porter

Johanna Ortiz

Whether it’s a wedding on the beach or somewhere in town, this Johanna Ortiz dress with cut-out details is great for any summer wedding.

Dress, £ 950, Johanna Ortiz at Moda Operandi

Molly Goddard

If you’re a fan of tulle and puff sleeves, check out London Fashion Week favorite Molly Goddard and her romantic dresses.

Dress, £ 900, Molly Goddard at Matches Fashion


Channel your inner Meghan Markle by hugging a halter neck and chic finish at your wedding.

Dress, £ 750, Galvan at Net-a-Porter

Off white

This is a dress for the reserved yet fashionable bride with the ties cut out.

Dress, £ 359, off-white at Moda Operandi

Mara Hoffman

Who says you have to put on a full length dress to walk down the aisle? Break the tradition in this chic, strapless, textured midi from Mara Hoffman.

Dress, £ 655, Mara Hoffman and Moda Operandi

Love Shack Imagination

With its flowing shape and delicate embroidery, Love Shack Fancy nailed the boho wedding dress with this design.

Dress, £ 788, Love Shack Fancy at Matches Fashion

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